According to Inmar’s 2015 Industry Trends, digital coupons account for only 2.9% of distribution while FSIs account for 89.1%. Even though FSIs may be more widely distributed, they require more lead-time to execute and their redemption rates are declining. Digital coupons, on the other hand, have a shorter lead-time for execution for a more nimble marketplace approach, and their redemption rates are higher than FSIs.
Depending upon what digital coupon provider you use, your digital coupon may not be cost effective or scalable due to channel execution constraints. Connect 1-1 coupons are both cost effective and scalable. For a small one-time fee, a single coupon can be distributed simultaneously across any of your marketing channels with no per print fee. Therefore, Internet coupons, specifically Connect 1-1 coupons, when executed strategically, are a low cost option with mass appeal. Email [email protected] for more information.
Source: What is the Future of Digital Coupons? NatPromoReports, 2016.
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